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Learn More →US B2B Marketing Data Spending Forecast 2025
Growth Rebounds as AI and ROI Pressures Reshape Data Strategy
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Table of Contents
Executive Summary
B2B marketing data spending is increasing as marketers prioritize performance and AI
Sources
Media Gallery
About This Report
B2B marketing data spending is rising as marketers prioritize strategies that improve ROI, enable AI, and fuel pipeline growth. Trusted data sources and integrated tools are helping teams optimize segmentation, compliance, and campaign performance.
Table of Contents
Executive Summary
B2B marketing data spending is increasing as marketers prioritize performance and AI
Sources
Media Gallery
This report examines how B2B marketers are investing in marketing data to include AI, improve segmentation, and drive pipeline growth. It highlights spending trends; emerging tools; and the growing importance of data quality, integration, and trust.
Key Question: What factors are affecting marketing data spending in 2025?
Key Stat: US B2B marketing data spending growth will accelerate from 0.5% in 2024 to 4.0% in 2027, reaching $4.13 billion.
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authors
Kelsey Voss
Contributors
- Donte Gibson
- Senior Charts Editor
- Madan Kumar
- Copy Editor
- Chuck Rawlings
- Senior Researcher
- Heather Sprung
- Senior Editor
- Tracy Tang
- Senior Researcher
- Matt Torpey
- Senior Chart Editor
- Paul Verna
- VP, Content
- Yoram Wurmser
- Principal Analyst
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