The “lipstick effect” is still going strong. Our exclusive research shows that very few US beauty consumers plan to cut back spending in this category, and more of their purchases are shifting online. This deck will:

Share key insights from our November 2023 survey of US online beauty buyers, including preferred channels, spending patterns, and subcategory data.
Explain how Gen Z and millennial beauty consumers diverge.
Help brands and retailers prepare to meet the expectations of online beauty shoppers.

authors

Sky Canaves

Contributors

Matteo Ceurvels

Suzy Davidkhanian: VP, Content

Blake Droesch

Donte Gibson: Senior Charts Editor

Vladimir Hanzlik: Executive Editor and SVP, Content

Erika Huber: Director, Report Editing

Na Li: Director, Primary Research

Stephanie Meyer: Senior Production Artist

Emma Noyes: Graphic Designer, Data Visualization

Jennifer Pearson: VP, Research

Matt Torpey: Senior Chart Editor

Ali Young: Senior Copy Editor

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The US Beauty Consumer

Our Exclusive Survey Shows How Omnichannel Habits Are Evolving

authors

Sky Canaves

Contributors

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