Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Meta faces critical questions as AI spending and regulatory scrutiny intensify
J&J launches direct-to-consumer prescription drug site with lower cash prices
The health and fitness industry’s future is subscription-first, not hardware-led
Scam exposure on social platforms threatens brands
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
How payment providers should react to OpenAI’s Instant Checkout walkback
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
About
US Buy Now, Pay Later Forecast 2023
How BNPL Fintechs Can Overcome Competition in This Maturing Product Category
US buy now, pay later (BNPL) payment value will grow at a 14.8% annual rate from 2023 through 2027—a far cry from explosive historical growth. To outflank emerging competitors, BNPL fintechs will need to develop their digital wallet ecosystems, launch cross-generational marketing campaigns, and tout their higher-income users to retailer partners.
Key Question: How can BNPL fintechs grow US BNPL user and payment value in an increasingly competitive environment?
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
KEY STAT: By the end of 2027, Klarna will handily lead Affirm, Afterpay, and Zip on annual payment value. All four will need to diversify their products and harness demographic trends to actualize growth.
authors
David Morris
Contributors
- Eleni Digalaki
- Principal Analyst
- Oscar Orozco
- Director, Forecasting
- Chris Keating
- Director, Research
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com