US Buy Now, Pay Later Forecast 2025​

Payment Value Builds Despite Maturing Industry​

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About This Report
BNPL payment value and user growth will decelerate in the coming years as the industry matures. But BNPL providers still have a big opportunity to grow their share of retail sales.​

The buy now, pay later (BNPL) industry is maturing, leading to a slowdown in payment value and user growth for providers. But BNPL fintechs will have a long growth runway ahead if they can tap into diversified product categories and reach overlooked customers.

This deck covers:

  • BNPL payment value and user growth forecasts
  • What’s driving BNPL industry movement
  • The size of top BNPL fintechs and how they compare with each other

authors

Grace Broadbent

Contributors

Donte Gibson
Senior Charts Editor
Tiffani Montez
Emma Noyes
Graphic Designer, Data Visualization
Naomi Rebuelta
Copy Editor
Myra Thomas
Emman Velasco
Chart Editor
Julia Woolever
Antonella Yannelli
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