This report tracks how rising prices, growing ad fatigue, and uneven user experience (UX) are reshaping streaming behavior. It shows the tension between cost and experience as viewers reevaluate services and shift toward options that deliver clear value.

Key Question: How is consumer sentiment changing in regard to streaming video services?

Key Stat: Free ad-supported streaming TV (FAST) services gained nearly 8 percentage points YoY in perceived quality, according to TiVo.