Pay transparency isn’t only about ensuring equitable and predictable income for creators. It’s a business benefit for brands, too.

Key Question: How can more visibility into creator pay rates help brands improve their influencer marketing strategies and optimize budgets?

Key Stat: Marketers face a host of challenges when determining creator compensation, including internal budget constraints (23%), a lack of standardized pricing benchmarks (21%), and inflexible or high rates from creators (20%), per February 2025 data from Traackr.

This report can help you:

• Develop media strategy and allocate budgets for campaigns (brands and agencies)