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Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
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Mar 6, 2026
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
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Mar 6, 2026
Lowe’s reaches out to Gen Alpha with new rewards program for kids
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Mar 6, 2026
Meta faces critical questions as AI spending and regulatory scrutiny intensify
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Mar 6, 2026
J&J launches direct-to-consumer prescription drug site with lower cash prices
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Mar 6, 2026
The health and fitness industry’s future is subscription-first, not hardware-led
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Mar 6, 2026
Scam exposure on social platforms threatens brands
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Mar 6, 2026
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
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Mar 6, 2026
How payment providers should react to OpenAI’s Instant Checkout walkback
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Mar 6, 2026
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
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Mar 6, 2026
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Learn More →US Direct-to-Consumer Ecommerce Forecast 2024
Established Brands Reembrace Wholesale, While Digital Natives Struggle to Find Their Second Act
About This Report
Established brands pivot to reembrace wholesale, while digital natives—facing rising ad costs—struggle to find their second act.
The limitations of D2C selling have been made abundantly clear. Our forecast reveals D2C sales will peak at 14.9% of total ecommerce sales in 2025—then will plateau through 2028.
This deck will:
- Position D2C sales within the broader context of ecommerce.
- Explore the drivers (and limitations) of D2C sales growth.
- Examine the role of brand-owned channels within the consumer path to purchase.
authors
Blake Droesch
Contributors
- Suzy Davidkhanian
- VP, Content
- Brian Lau
- Forecasting Analyst
- Sarah Marzano
- Principal Analyst, Retail Media
- Emma Noyes
- Graphic Designer, Data Visualization
- Amy Rotondo
- Director, US Research
- Sakina Thanawala
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