We expect the apparel, footwear, and accessories category to maintain solid growth in 2024 and accelerate next year. But in the fickle and highly competitive fashion industry, the fortunes of individual players rise and fall across the board, from luxury to fast fashion. Our proprietary survey of 1,447 US consumers highlights how the path to purchase is evolving and breaks down the most influential channels for reaching and converting fashion shoppers.

Key Question: How are the roles of physical stores and digital channels evolving along the fashion consumer’s journey?

Key Stat: Browsing in-store led 38.5% of clothing buyers to discover new brands or products that they went on to buy, and brand websites and apps weren’t far behind.