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US Gamers by Generation 2025
Gen Zers and Millennials Are Making Digital Gaming a Lifelong Habit
More than half of the US population are digital gamers, but not all identify with the term. As smartphones continue to make gaming more accessible and younger generations (particularly Gen Zers) hit new adoption milestones, it may be time to redefine the popular concept of a “gamer.”
Key Question: How do digital gaming preferences and habits differ across generations?
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Key Stat: Gen Z has the highest rate of digital gaming penetration, and we expect nearly 75% of Gen Zers to engage in some form of digital gaming by 2027. This is driven by a desire for social connection, entertainment, and competition.
authors
Paola Flores-Marquez
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