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About
US Gen Z Social Media Activities 2023
What Are Their Preferred Platforms for Video, Search, Shopping, Creators, and More?
Gen Zers have favorite platforms for video and Stories, but they haven’t made up their mind when it comes to search, shopping, and viewing creator content. Our inaugural survey of teens and adults ages 15 to 26 reveals the platforms that are garnering Gen Z’s loyalty and those that need to step up their game.
Key Question: Which platforms do teen and adult Gen Zers turn to first for key social media activities?
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KEY STAT: The top three Gen Z social activities are watching videos, viewing Stories, and liking/commenting on content.
authors
Debra Aho Williamson
Contributors
- Jasmine Enberg
- Principal Analyst
- Paola Flores-Marquez
- Researcher, Latin America & Spain
- Na Li
- Director, Primary Research
- Jennifer Merritt
- Vice President, Content
- Jennifer Pearson
- VP, Research
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