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About
US Hispanic Shopper Path to Purchase 2025
In-Person Product Discovery Leads to Digital Purchases
This report explores US Hispanic shoppers' path to purchase, highlighting how they discover, evaluate, and buy new products. It provides key strategies for brands and retailers to align with these behaviors, which include a strong preference for in-store discovery paired with a digital-first approach to research and purchase.
This deck covers:
- New brand/product discovery channels
- Leading influences when evaluating potential purchases
- Likelihood of in-store versus digital purchases
This deck can help you:
- Develop media strategy (brands, agencies)
- Develop commerce strategy (retailers)
- Showcase opportunities to customers (media platforms)
Key Question: How are Hispanic shoppers discovering and evaluating new brands and products, and what strategies should retailers and brands develop to reflect these shopper behaviors?
authors
Paola Flores-Marquez
Contributors
- Suzy Davidkhanian
- VP, Content
- Blake Droesch
- Donte Gibson
- Senior Charts Editor
- Zach Goldner
- Senior Forecasting Analyst
- Na Li
- Director, Primary Research
- Penelope Lin
- Director, Data Visualization
- Emma Noyes
- Graphic Designer, Data Visualization
- Jennifer Pearson
- VP, Research
- Heather Sprung
- Senior Editor
- Sakina Thanawala
- Copy Editor
- Emman Velasco
- Chart Editor
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
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