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Holiday sales will underperform full-year results for a second straight year

Article by Zak Stambor  |  Mar 6, 2026
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Holiday sales will underperform full-year results for a second straight year
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Topics
Holiday & Seasonal Shopping
Retail Sales
Consumer Behavior
United States

The forecast: We expect holiday sales growth to trail the broader market for the second straight year—an unusual pattern, as sales typically accelerate in the fourth quarter.

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