Mobile advertising continues to take a bigger slice of the total media advertising pie each year, aided by strong AI ad buying tools in social media and the open web. Although increases should continue, tariffs could cut down growth significantly.

Key Question: How should advertisers allocate their spending as silos in mobile advertising begin to break down?

Key Stat: Mobile advertising spending will grow in 2025, but heavy tariffs would take a roughly $14 billion bite out of growth seen under limited tariffs.

This report can help you: 

• Develop media strategy and allocate budget for campaigns (brands and agencies)
• Showcase opportunities to customers and develop go-to-market strategy (media platforms and solution providers)