Consumers’ expectations for innovative mobile banking experiences are evolving faster than banks can keep up. Our ninth annual study reveals the features customers now consider nonnegotiable—and how rising expectations and increasing willingness to switch are reshaping bank loyalty.

This deck covers:

• The mobile features that 1,559 US mobile banking users value most in 2025
• Support for these features among the 10 largest US banks by domestic assets
• Which high-demand mobile features offer banks the greatest opportunity for differentiation

What it helps you do:

• Benchmark performance and develop product strategy (banks)
• Develop go-to-market strategy (solution providers)