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US Mobile P2P Payments Forecast 2024
How Apps Attract Users in a Heavily Saturated Market
Peer-to-peer (P2P) payment apps are nearly ubiquitous in the US, and each is trying to craft a compelling use case to attract younger generations. Our forecasts size up each app by volume and number of users and explore how they’re competing for P2P spend.
Key Question: What attracts users to each P2P app, and how are apps preparing for the brief window to capture younger consumers’ loyalty?
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Key Stat: Nearly three-quarters of US smartphone users will send money over P2P payment apps by 2028, per our forecast. Attracting Gen Z and Gen Alpha will be critical for apps to keep growing in such a saturated market.
authors
Tyler Van Dyke
Contributors
- Suzy Davidkhanian
- VP, Content
- Iwona Drapala
- Senior Forecasting Analyst
- David Morris
- Principal Analyst
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