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About
US Out-of-Home Ad Spending 2022
How Marketers Should Adjust to the New Normal in Outdoor Advertising
Executive Summary
Following two tough years, US out-of-home (OOH) ad spending will near its pre-pandemic levels in 2022. The amount of OOH revenues that go toward billboards is dropping but still above historic levels. Programmatic OOH is a growing, but limited, opportunity.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
- How much money will advertisers spend on OOH?
- To what degree is OOH advertising going digital?
- What share of OOH advertising transacts programmatically?
WHAT’S IN THIS REPORT? This report includes our latest ad spending forecast for total OOH, traditional OOH, digital OOH (DOOH), and our forecast for programmatic OOH.
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KEY STAT: US advertisers will spend about $8 billion on OOH in 2022.
authors
Ross Benes
Contributors
- Evelyn Mitchell
- Analyst, Digital Advertising & Media
- Lauren Ruhlen
- Researcher
- Paul Verna
- Principal Analyst
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