US Retail Ecommerce Marketplaces Forecast 2023

Retailers Chase Amazon’s Expanding Share of the Growing Sales Channel

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About This Report
The pandemic ecommerce boom that drove online sales is over. But marketplaces will continue to expand their share of US retail ecommerce, contributing almost 40% of the $588 billion in US online sales growth that we forecast over the next five years.
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Report Snapshot

Retail ecommerce marketplace sales will grow faster than overall online sales in the US. More brands and retailers are opening up their digital sales channels to third-party sellers to seize additional revenue streams.

Key Question: How can brands and retailers make the most of US ecommerce marketplace growth?

KEY STAT: US retail marketplace ecommerce sales will grow by 10.2% YoY in 2023 to nearly $385 billion, representing more than a third of total retail ecommerce sales.

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Sky Canaves

Contributors

Whitney Birdsall
Senior Forecasting Analyst
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Andrew Lipsman
Principal Analyst, Retail & Ecommerce
Amy Rotondo
Director, US Research
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