Inflation and ongoing economic fallout from the pandemic have challenged consumers’ loyalty to specific brands and retailers in the past several years. At the same time, more brands and retailers are launching formal loyalty programs that will keep shoppers coming back while yielding valuable customer data. To stand out from the crowd, retail loyalty programs must focus on enhanced personalization to meet consumer needs and expectations on a more individualized level.

Key Question: How can brands and retailers leverage personalization to build compelling loyalty programs that provide high-quality data and boost revenues?

Key Stat: US consumers held an average of 17.9 loyalty program memberships in 2023, a record high, and actively participated in 50% of them.