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Learn More →US Social Network Forecasts 2024
Audience and Video Ad Spending Both Set to Surpass Linear TV
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Table of Contents
Executive Summary
Social networks continue their climb as linear TV declines
Social video is chipping away at linear TV time spent
Video content preferences are shifting
Social video is reshaping linear TV advertising
What it all means
EMARKETER Interviews
Sources
Media Gallery
About This Report
Whether social media can replace linear TV is debatable. But there’s no question that it’s a strong contender for linear TV’s audience and ad dollars.
Table of Contents
Executive Summary
Social networks continue their climb as linear TV declines
Social video is chipping away at linear TV time spent
Video content preferences are shifting
Social video is reshaping linear TV advertising
What it all means
EMARKETER Interviews
Sources
Media Gallery
As the race to replace linear TV intensifies, the social networks and YouTube have emerged as strong contenders for its audiences and ad dollars. In 2025, both the number of US social network users and social video ad spending will surpass linear TV.
Key Question: How much of a rival is social media for linear TV audiences and ad dollars?
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Key Stat: In 2025, there will be 236.4 million US monthly social network users, compared with 228.6 monthly linear TV viewers.
authors
Jasmine Enberg
Contributors
- Rahul Chadha
- Nikolai Dineros
- Max Willens
- Yoram Wurmser
- Principal Analyst
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