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Learn More →US Sports Streaming 2024
Women’s Sports and Gambling Drive Viewership Gains
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Table of Contents
Executive Summary
Sports viewers are witnessing an evolution
Money is pouring into sports
Sources
Media Gallery
About This Report
The traditional TV bundle will further decay as more live sports embrace streaming.
Table of Contents
Executive Summary
Sports viewers are witnessing an evolution
Money is pouring into sports
Sources
Media Gallery
Sports programming, the last vestige of the traditional TV bundle, is embracing streaming. Following a slew of media rights deals, more people now watch live sports digitally than through traditional TV. Women’s sports and betting contribute to growing sports revenues.
Key Question: How many people will watch live sports digitally by 2027?
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Key Stat: The US will have more than 100 million digital live sports viewers in 2024.
authors
Ross Benes
Contributors
- Rahul Chadha
- Donte Gibson
- Oscar Orozco
- Director, Forecasting
- Andrew Spink
- Forecasting Analyst
- Yoram Wurmser
- Principal Analyst
- Ali Young
- Senior Copy Editor
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