Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Meta faces critical questions as AI spending and regulatory scrutiny intensify
J&J launches direct-to-consumer prescription drug site with lower cash prices
The health and fitness industry’s future is subscription-first, not hardware-led
Scam exposure on social platforms threatens brands
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
For SMBs, the killer app for LLMs is speed
Discovery, agentic assistance, and retail media: What matters most to early ChatGPT advertisers
About
US Time Spent With Media 2025
As Media Saturation Approaches, FAST Services Are a Bright Spot, While Social Networks Are Struggling
US adults’ total time spent with media per day will increase by just 2 minutes this year and only 1 minute next year. Consumer saturation is nearly here, and declines in time spent with various media are no longer uncommon. One medium’s loss is another’s gain, however, and new winners can be found.
Key Question: How much time will US adults spend consuming media each day in 2025 across devices, activities, and platforms?
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
Key Stat: Time spent with digital video will increase by 9 minutes this year, but losses in time spent with traditional TV will almost fully offset that gain. Overall time with video will decline starting next year.
authors
Ethan Cramer-Flood
Contributors
- Ross Benes
- Senior Analyst
- Zach Goldner
- Senior Forecasting Analyst
- Penelope Lin
- Director, Data Visualization
- Emma Noyes
- Graphic Designer, Data Visualization
- Oscar Orozco
- Senior Director, Forecasting
- Naomi Rebuelta
- Copy Editor
- Matt Torpey
- Senior Chart Editor
- Julia Woolever
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com