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About
US Travel Industry Ad Spending 2024
After 3 Years Leading All Industries in Spending Growth, Travel’s Outlook Has Moderated
The travel industry remains the smallest advertiser among the nine industry verticals we break out, and its booming ad spending growth cycle is now ending as well. But despite its small size, travel is an important player in search advertising, and its idiosyncratic approach to social and mobile advertising stands out.
Key Question: How much will the travel industry and its subcategories spend on digital advertising this year and through 2026?
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Key Stat: After a three-year boom following 2020’s pandemic-driven collapse, travel digital ad spending growth will decline to 8.9% this year. Next year will also be muted, but a cyclical upturn awaits in 2026.
authors
Ethan Cramer-Flood
Contributors
- Ross Benes
- Senior Analyst
- Nikolai Dineros
- Zach Goldner
- Forecasting Analyst
- Oscar Orozco
- Director, Forecasting
- Matt Torpey
- Senior Chart Editor
- Emman Velasco
- Chart Editor
- Julia Woolever
- Yoram Wurmser
- Principal Analyst
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