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Key stat: Less than 1% of US ad agency jobs will be lost to automation and generative AI technology this year, according to Forrester. Though that number will grow over the coming years, it will only total 7.5% by 2030.

Beyond the chart:

• Generative AI is not shaping up to be the job stealer that some worried it would become when the technology was introduced to the public.
• Instead, it is creating efficiencies among marketing and advertising roles, including helping with content creation, streamlining data analysis, and automating day-to-day tasks like writing product descriptions or answering simple customer service questions.
• This frees up employees to focus on tasks that require a human touch, like complex customer queries or putting together creative marketing campaigns.

Use this chart:

• Demonstrate how generative AI will create efficiencies within advertising.
• Assuage fears of generative AI stealing jobs.

More like this:

• How ad agencies like WPP, Publicis Groupe, and Omnicom innovate with AI
• Omnicom and Google’s generative AI partnership will light a fire under the ad industry
• Accenture’s $3B investment in AI signals a shift in big business
• The Power of Generative AI in the Buyer’s Journey (Insider Intelligence subscription required)

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