The news: Alphabet subsidiary Verily is launching a free health app called Verily Me.
Zooming in: Verily Me delivers health insights based on medical records pulled from hospitals and health systems, including lab results, test results, and medication history. However, a person’s entire medical history likely won’t be captured since Verily can only link to providers that share patient data through connected health information networks, according to STAT.
Verily’s AI agent, Violet, can answer user questions like, “What was the name of the surgeon who did my knee surgery last year?” or “What should I ask my doctor at my next appointment?” Meanwhile, Verily’s affiliated clinicians review patient health records and offer recommendations, such as when to get a diabetes screening. Verily plans to integrate the data into its new Lifelong registry and, with user consent, make it available to pharma companies.
Why it matters: Consumers want digital tools that give them customized health recommendations over generic advice.
Our take: Verily isn’t a well-known consumer health brand and will likely have initial trouble getting users to sign up.
Big Tech giants like Google (Fitbit) and Apple are developing AI health coach tools through their apps and wearable devices that tens of millions of people already use. Plus, consumers are increasingly prompting detailed health queries into general-purpose AI tools like ChatGPT and Google’s AI Overviews.
Verily’s competitive advantage is that it has clinician partners and access to some medical record data. The company should leverage its network of doctors to endorse Verily Me to their patients, using real-world examples to demonstrate the benefit of combining a person’s health history with a medical expert’s view for individualized guidance.
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