Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Meta faces critical questions as AI spending and regulatory scrutiny intensify
J&J launches direct-to-consumer prescription drug site with lower cash prices
The health and fitness industry’s future is subscription-first, not hardware-led
Scam exposure on social platforms threatens brands
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
For SMBs, the killer app for LLMs is speed
Discovery, agentic assistance, and retail media: What matters most to early ChatGPT advertisers
About
Video Game Marketing and Monetization 2022
Ad Formats and the Metaverse Offer Brands New Opportunities
Executive Summary
Brand interest in monetizing video games is rising, especially with the buzz around the metaverse. But the variety of platforms, game types, and ad formats can make it challenging. Gaming continues to become more popular—especially among the otherwise difficult-to-reach Gen Z—and will be much harder for marketers to ignore.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
- How big is the gaming audience in the US, and who plays the various types of video games?
- What monetization methods do game developers use, and of those, which are the most useful for marketers?
- Where should marketers be focusing their efforts in 2022 and beyond?
WHAT’S IN THIS REPORT? We look at the different ways developers monetize video games and identify which of those methods are the most useful for marketers.
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
KEY STAT: 162.9 million people in the US play mobile games, by far the most of all digital gaming groups by device.
authors
Nina Goetzen
Contributors
- Ross Benes
- Senior Analyst
- Chuck Rawlings
- Senior Researcher
- Paul Verna
- Principal Analyst
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com