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About
Voice Assistant User Forecast 2025
GenAI and New Devices Shake Up Demographic Appeal of Voice Technology
GenAI, shifting demographics, and emerging hardware are redefining voice assistants. Adoption trends and platform battles are shaping the next wave of voice technology.
Key Question: How should brands, agencies, and retailers develop their voice assistant strategies to capitalize on genAI enhancements and shifting consumer adoption patterns?
Key Stat: US voice assistant users will grow from 139.8 million in 2022 to 168.2 million by 2029—an increase of about 28.4 million users.
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Clients can find the full version of this chart later in the report.
authors
Jacob Bourne
Contributors
- Penelope Lin
- Director, Data Visualization
- Wendy Malloy
- Director, Reports Editor
- Sakina Thanawala
- Copy Editor
- Emman Velasco
- Chart Editor
- Yoram Wurmser
- Principal Analyst
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