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What Advertisers Can Learn From Privacy Industry Events 2024
Conferences Focused on AI Governance, State Law Enforcement, and Protecting Kids
In early April 2024, the Interactive Advertising Bureau (IAB) held its annual Public Policy and Legal Summit, followed immediately by the International Association of Privacy Professionals (IAPP) Global Privacy Summit. This report reviews the top trends and takeaways for advertisers.
Key Question: What are the latest developments in privacy that advertisers need to know?
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Key Stat: Sixteen states have now enacted comprehensive consumer privacy laws, five of which are currently in effect. As enforcement heats up, advertisers are being held to account on data used for targeting and measurement.
authors
Evelyn Mitchell-Wolf
Contributors
- Paul Verna
- Principal Analyst
- Max Willens
- Senior Analyst
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