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Discovery, agentic assistance, and retail media: What matters most to early ChatGPT advertisers
About
What ChatGPT Instant Checkout Means for Brands and Retailers
Separating the Hype From the Reality of In-App AI Commerce
Launched in September, ChatGPT’s Instant Checkout feature gives its nearly 90 million US users a new way to shop online. It’s an early but significant step in the evolution of agentic commerce, with AI bots acting on behalf of shoppers throughout more steps in the customer journey.
Retailers have some time to prepare for this market shift, as ChatGPT’s current shopping experience still has its shortcomings. But once improvements are made, the platform is primed for sharp growth.
Key Question: How should brands and retailers approach using ChatGPT as a sales channel?
Key Stat: Shopping has gained a greater share of mobile ChatGPT queries than other topics, per Sensor Tower data cited by Bain & Company.
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Sky Canaves
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- Nikolai Dineros
- Erika Huber
- Director, Report Editing
- Emman Velasco
- Chart Editor
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