AI shopping assistants are reshaping product discovery and threatening retail media’s search-driven model. Retail media networks (RMNs) and advertisers need to adjust strategies to protect their market position and seize the opportunity to turn disruption into growth.

Key Question: How can RMNs and advertisers prepare for the rise of genAI shopping assistants?

Key Stat: GenAI users are more likely to prefer purchase recommendations from genAI platforms than they are from retailer’s and brand’s websites or apps.