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How Digital Pay TV Will Disrupt Cord-Cutting
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Table of Contents
Executive Summary
Cord-cutters have won the viewership battle
YouTube TV pulled ahead of the competition
Sources
Media Gallery
About This Report
Digital pay TV services are slowing cord-cutting. But the rate at which they replace traditional TV defectors is decelerating.
Table of Contents
Executive Summary
Cord-cutters have won the viewership battle
YouTube TV pulled ahead of the competition
Sources
Media Gallery
Digital pay TV accounts for a growing share of total pay TV viewers. These services reach younger viewers and have advanced data capabilities compared with traditional pay TV providers. They will also shake up linear TV subscription and advertising revenue allocations.
Key Question: Who stands out in the digital pay TV market?
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Key Stat: YouTube TV and Hulu + Live TV will account for more than two-thirds of digital pay TV viewers in 2024.
authors
Ross Benes
Contributors
- Zach Goldner
- Forecasting Analyst
- Paul Verna
- Principal Analyst
- Max Willens
- Senior Analyst
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