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Will ChatGPT Become the West’s First Super App?
The AI Platform Is Closer Than Some Rivals, but It Still Faces Barriers
OpenAI has rapidly expanded ChatGPT’s capabilities as it seeks to create what the company dubs a “super assistant” that plays a significant role in users’ daily digital lives. But it’s not following Asia’s super app playbook. Instead, ChatGPT is pursuing an interface-led approach that addresses the West’s biggest pain point: too much choice rather than too little. The real test is whether that’s enough to earn it the coveted super app status, or whether—like its Western rivals—it’s still falling short.
Key Question: Will ChatGPT become the West’s first super app?
Key Stat: Unique US visitors to ChatGPT’s mobile app have surged from nearly 5.2 million in January 2025 to 26.1 million in December 2025.
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authors
Carina Lamb
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