The news: The fifth game of the 2024 WNBA Finals between the Minnesota Lynx and the New York Liberty was the league’s most-watched finals contest in 25 years, with 3.3 million viewers, per Nielsen data reported by ESPN.

The number of watchers was especially noteworthy given the competition from the NFL’s “Sunday Night Football” and MLB’s National League Championship Series.
Viewership across the WNBA Finals series more than doubled from last year, signaling the continued rise in popularity for the WNBA and women’s sports in general.

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!

Products

Events & Resources

Topics

Latest Articles

Shoppers hate paying for return shipping more than any other part of the process

Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines

Lowe’s reaches out to Gen Alpha with new rewards program for kids

Meta faces critical questions as AI spending and regulatory scrutiny intensify

J&J launches direct-to-consumer prescription drug site with lower cash prices

The health and fitness industry’s future is subscription-first, not hardware-led

Scam exposure on social platforms threatens brands

Email is consumers’ top marketing channel, but inbox fatigue threatens ROI

How payment providers should react to OpenAI’s Instant Checkout walkback

Capital One joins finance industry layoff trend, sheds 1,100 Discover workers

About

WNBA Finals Game 5 breaks 25-year viewership record, attracting key advertising demographics

Coverage Areas →

Coverage Areas →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Topics

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries