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Worldwide Ad Spending Forecast 2025
Total Spending Will Exceed $1 Trillion for the First Time, With 75% Going to Digital
Worldwide ad spending slightly outperformed expectations last year, and we project continued healthy momentum for 2025. Although spectacular growth will be hard to find, a series of consequential milestones will make for a big year in the ad industry.
Key Question: What is the outlook for ad spending and revenues worldwide and country-by-country in 2025 and beyond?
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Key Stat: Google and YouTube will generate over $200 billion in worldwide digital ad revenues for Alphabet in 2025, the first time any advertising company has reached that threshold. However, Google’s ad revenue growth (9.2%) will be toward the bottom of the pack.
authors
Ethan Cramer-Flood
Contributors
- Ross Benes
- Senior Analyst
- Oscar Bruce Jr.
- Director, Forecasting
- Diego Dell’Orco
- Vivian Dong
- Forecasting Analyst
- Jasmin Ellis
- Forecasting Analyst
- Zach Goldner
- Senior Forecasting Analyst
- Brian Lau
- Senior Forecasting Analyst
- Penelope Lin
- Director, Data Visualization
- Oscar Orozco
- Senior Director, Forecasting
- Shelleen Shum
- VP, Forecasting
- Andrew Spink
- Forecasting Analyst
- Emman Velasco
- Chart Editor
- Julia Woolever
- Yoram Wurmser
- Principal Analyst
- Ali Young
- Senior Copy Editor
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