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Worldwide OTT Video Viewers Forecast 2024
YouTube Is Incomparable, Netflix Leads Among Paid Options, and Amazon Prime Video Is on the Rise
Billions of people around the world watch digital video via subscription over-the-top (sub OTT) platforms and on YouTube, but this widespread popularity means there is less room for growth going forward. Not every country has embraced sub OTT to the same extent, and some major markets have more room to grow than others.
Key Question: How many people around the world will watch sub OTT services, YouTube, and Netflix in 2024, and what does viewership look like at the country level?
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Key Stat: On a global scale, sub OTT has become extremely popular, with 44.9% of worldwide internet users set to watch in 2024. However, regional penetration is quite disparate, and in some geographies, sub OTT is less common.
authors
Ethan Cramer-Flood
Contributors
- Cosima Balletti-Thomas
- Associate Forecasting Analyst
- Ross Benes
- Senior Analyst
- Oscar Bruce Jr.
- Senior Forecasting Analyst
- Jasmin Ellis
- Forecasting Analyst
- Zach Goldner
- Forecasting Analyst
- Wendy Louie-Lam
- Senior Forecasting Analyst
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