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Worldwide OTT Video Viewers Forecast 2025
Slow Growth for YouTube, Netflix, and Others, Even as Billions of Digital Video Viewers Remain Untapped
Nearly everyone who is online worldwide is a digital video viewer. Some 2.50 billion of those viewers will be watching YouTube in 2025, and 2.25 billion will be watching subscription OTT (sub OTT) video. With numbers that huge, growth has slowed to a crawl in most geographies.
Key Question: How many people around the world will watch digital video, sub OTT video, and various major OTT platforms in 2025? And what will viewership look like at the regional and country levels?
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Key Stat: Over half of the world’s internet users will be YouTube viewers in 2025, and nearly that many people will watch sub OTT services. Among the latter, Netflix will lead in viewers.
authors
Ethan Cramer-Flood
Contributors
- Ross Benes
- Senior Analyst
- Franco Bernasconi
- Paul Briggs
- Principal Analyst
- Oscar Bruce Jr.
- Director, Forecasting
- Vladimir de Leon
- Chart Editor
- Nikolai Dineros
- Zach Goldner
- Senior Forecasting Analyst
- Penelope Lin
- Director, Data Visualization
- Andrew Spink
- Forecasting Analyst
- Julia Woolever
- Antonella Yannelli
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