This report examines the YouTube opportunity for advertisers across each facet of its media footprint (from podcasts to Shorts to high-quality long-form video). It outlines how agencies and solution providers can help brands fully realize the huge, and so far relatively untapped, advertising opportunity that YouTube presents.

This deck will:

Size the YouTube advertising opportunity for marketers
Outline the complexity of the YouTube ad reality for marketers
Provide guidance on how to address and overcome this complexity

authors

Bill Fisher

Contributors

Rahul Chadha: Director, Report Editing

Eleni Digalaki

Blake Droesch

Donte Gibson: Senior Charts Editor

Vladimir Hanzlik: Executive Editor and SVP, Content

Kyndall Krist: Senior Copy Editor

Emma Noyes: Graphic Designer, Data Visualization

Matt Torpey: Senior Chart Editor

Emman Velasco: Chart Editor

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The YouTube Advertising Opportunity

Market Insights for Sales Teams

authors

Bill Fisher

Contributors

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