This report breaks down who uses YouTube by age, race and ethnicity, and gender to reveal how the platform’s audience is evolving. It highlights the demographic patterns shaping YouTube’s role in discovery, entertainment, and digital video consumption.

This deck covers:

• A detailed look at who uses YouTube today, broken out by age, race and ethnicity, and gender
• How engagement levels and viewing behaviors differ across demographic segments

This deck can help you:

• Develop media strategy and allocate budget for campaigns (brands, agencies)
• Win new business (media platforms)