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EMARKETER

YouTube expands pause ads to smart TVs

Article by Jeremy Goldman  |  Sep 12, 2024
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YouTube expands pause ads to smart TVs
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Topics
Digital Video
Digital Video Ad Spending
Connected TVs
United States

The news: YouTube is capitalizing on a surge in streaming ad dollars by expanding its Pause Ads format to more users on smart TVs. Currently, Dunkin' Donuts appears to be the sole advertiser using this format, suggesting a gradual rollout.

How it works: Introduced in May 2022, this feature shows static ads when a viewer pauses a video.

  • The paused video shrinks to a small window on the left side of the screen, while the ad takes up space on the right.

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