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About
YouTube for Marketers Explainer
Contextualizing the $40 Billion Advertising Opportunity
YouTube is the biggest media platform in the world—digital or otherwise. But it straddles many different media and is thus many things to many people. Therefore, its advertising potential does not match its vast reach. But it’s continuing to disrupt multiple media.
Key Question: How should brands capitalize on the YouTube opportunity?
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Key Stat: YouTube’s 2.50 billion monthly active users worldwide outnumber those on all other digital platforms despite being unavailable in China, the biggest market in the world.
This report can help you:
- Develop media strategy and allocate budget for campaigns (brands and agencies)
- Develop go-to-market strategy and showcase opportunities to customers (media platforms, agencies, and solution providers)
authors
Bill Fisher
Contributors
- Jasmine Enberg
- Vice President and Principal Analyst
- Chris Keating
- Heather Sprung
- Senior Editor
- Sakina Thanawala
- Copy Editor
- Matt Torpey
- Senior Chart Editor
- Paul Verna
- VP, Content
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