The news: YouTube is using Google’s Demand Gen to display shoppable connected TV (CTV) ads, allowing audiences to purchase products while watching on TVs in a notable expansion of YouTube’s shoppable CTV capabilities.

The new format is available through Google’s Display & Video 360 and supported by Google Merchant Center (GMC) through Demand Gen and Performance Max campaigns.
Images and product information are taken from advertisers’ GMC accounts and transformed into a clickable display with QR codes.
Shoppable CTV ads generally run as 15-second, non-skippable units.

The potential: The move combines the growing potential of interactive and shoppable ads to drive measurable action.

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!

Products

Events & Resources

Topics

Latest Articles

Shoppers hate paying for return shipping more than any other part of the process

Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines

Lowe’s reaches out to Gen Alpha with new rewards program for kids

Meta faces critical questions as AI spending and regulatory scrutiny intensify

J&J launches direct-to-consumer prescription drug site with lower cash prices

The health and fitness industry’s future is subscription-first, not hardware-led

Scam exposure on social platforms threatens brands

Email is consumers’ top marketing channel, but inbox fatigue threatens ROI

How payment providers should react to OpenAI’s Instant Checkout walkback

Capital One joins finance industry layoff trend, sheds 1,100 Discover workers

About

YouTube opens new shoppable CTV opportunity for marketers

Coverage Areas →

Coverage Areas →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Topics

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries