CTV interactive product feed. Brands can display commerce items on the right side of connected TV (CTV) screens during ads. Viewers can browse, shop, and then scan a QR code with their phone to check out without leaving YouTube’s TV interface.
Timing-based ad targeting tools. Peak Points uses Google’s Gemini to analyze videos and place ads during “peak” moments it thinks are the most meaningful or will have the highest user engagement.

Prior moves to integrate ecommerce into YouTube’s platform include its partnership with Shopify, which helps connect creators and brands for marketing campaigns.

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