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YouTube and Spotify sharpen tools in the streaming wars as video podcasts surge

Article by Lisa Haiss | May 6, 2025

The news: In the ever-evolving streaming wars, both Spotify and YouTube are releasing new features to one-up their competitors, per TechCrunch.

Spotify added a podcast “plays” count. The metric will help listeners discover popular podcasts and help advertisers home in on top prospects. Creators will be able to compare their views with other podcasters’.
YouTube is testing a two-person Premium plan. Users in India, France, Hong Kong, and Taiwan can sign up two users on a single account. It costs more than an individual Premium plan but less than the Premium Family plan, which allows up to five users.

Key stat: 88% of podcast listeners have taken some form of action because of a podcast ad, per Edison Research.

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