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YouTube vs. Traditional TV in the UK
What YouTube's Growth Really Means for TV, and How Marketers Can Respond
YouTube now rivals traditional TV for reach, but it’s some way behind on engagement. This report digs beneath the recent sensational headlines to examine how shifting viewership habits, screen use, and attention levels will reshape video ad strategies.
Key Question: What do recent headlines about YouTube beating the BBC for viewers really mean for marketers?
Key Stat: YouTube viewer numbers are getting close to total live TV viewers, but daily time spent with TV beats out YouTube time by over an hour.
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authors
Bill Fisher
Contributors
- Erika Huber
- Director, Report Editing
- Sakina Thanawala
- Copy Editor
- Matt Torpey
- Senior Chart Editor
- Emman Velasco
- Chart Editor
- Paul Verna
- VP, Content
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