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Mobile Ad Spending
Overall
Total Media Ad Spending
Total Media Ad Spending Growth
Digital
Digital Ad Spending
Digital Ad Spending Growth
Digital Ad Spending Penetration
Mobile
Mobile Ad Spending
Mobile Ad Spending Growth
Mobile Ad Spending Penetration
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Source & Notes
Data Table
Source: EMARKETER Forecast- April 2026 
Note: All years converted to US dollars using average 2025 exchange rates; includes display (banners, video and rich media) and search; excludes SMS, MMS and P2P messaging-based advertising; includes ad spending on tablets
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer mobile usage trends.
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