Products

Note: includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales

Additional Note: In an "end-to-end agentic commerce" scenario, AI agents execute the full purchase journey—from need detection and product selection to payment, fulfillment, and post-purchase service—reducing friction and increasing replenishment-driven ecommerce spend. Unlike the baseline, where purchasing remains user-directed and autonomy is constrained by trust and standards, this scenario assumes those barriers ease, driving the largest uplift in high-frequency, low-involvement categories such as food & beverage and household & personal consumables.

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.

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