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Learn More →Ad Spending Benchmarks: Q1 2025
Forecasts and Insights for Total Media, Digital, Search, Retail Media, TV and CTV, and Social Network Ad Spending in the US
Ad Spending Benchmarks: Q1 2025
Forecasts and Insights for Total Media, Digital, Search, Retail Media, TV and CTV, and Social Network Ad Spending in the US
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Table of Contents
Key Developments in US Ad Spending
Index of Benchmarks
Media Gallery
About This Report
This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Table of Contents
Key Developments in US Ad Spending
Index of Benchmarks
Media Gallery
Our “Ad Spending Benchmarks” provide marketers with critical data to help them benchmark their own budget allocations with the market. In the Q1 2025 edition, the benchmarks focus on our latest US forecasts for total media, digital, search, retail media, TV and connected TV (CTV), and social network ad spending, with a slide deck devoted to each topic.
This report collection can help you:
- Benchmark marketing performance, allocate budget for campaigns, and develop media strategy (brands and agencies)
- Determine market sizing (brands, agencies, media platforms, solution providers)
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Click here to view our full forecast for US total media ad spending.
authors
Yoram Wurmser
Contributors
- Rahul Chadha
- Director, Report Editing
- Vladimir de Leon
- Chart Editor
- Vivian Dong
- Forecasting Analyst
- Zach Goldner
- Senior Forecasting Analyst
- Penelope Lin
- Director, Data Visualization
- Emma Noyes
- Graphic Designer, Data Visualization
- Oscar Orozco
- Senior Director, Forecasting
- Andrew Spink
- Senior Forecasting Analyst
- Sakina Thanawala
- Copy Editor
- Matt Torpey
- Senior Chart Editor
- Paul Verna
- VP, Content
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