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Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
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Mar 6, 2026
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
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Mar 6, 2026
Lowe’s reaches out to Gen Alpha with new rewards program for kids
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Meta faces critical questions as AI spending and regulatory scrutiny intensify
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Mar 6, 2026
J&J launches direct-to-consumer prescription drug site with lower cash prices
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Mar 6, 2026
The health and fitness industry’s future is subscription-first, not hardware-led
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Mar 6, 2026
Scam exposure on social platforms threatens brands
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Mar 6, 2026
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
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Mar 6, 2026
How payment providers should react to OpenAI’s Instant Checkout walkback
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Mar 6, 2026
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
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Mar 6, 2026
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Learn More →Ad Spending Benchmarks: Q3 2024
Forecasts and Insights for Total Media, Digital, Search, Retail Media, TV and CTV, and Social Network Ad Spending
Ad Spending Benchmarks: Q3 2024
Forecasts and Insights for Total Media, Digital, Search, Retail Media, TV and CTV, and Social Network Ad Spending
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Table of Contents
Key Developments in Ad Spending
Index of Benchmarks
Media Gallery
About This Report
This is the first installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Table of Contents
Key Developments in Ad Spending
Index of Benchmarks
Media Gallery
Welcome to our brand new “Ad Spending Benchmarks.” This series will provide marketers with critical data to help them benchmark their own budget allocations with the market. In Q3 2024, the benchmarks focus on our latest forecasts for total media, digital, search, retail media, TV and CTV, and social network ad spending, with a slide deck devoted to each topic.
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authors
Paul Verna, Yoram Wurmser
Contributors
- Ross Benes
- Senior Analyst
- Rahul Chadha
- Vladimir de Leon
- Chart Editor
- Jasmine Enberg
- Vice President and Principal Analyst
- Donte Gibson
- Senior Chart Editor
- Vladimir Hanzlik
- Executive Editor and SVP, Content
- Erika Huber
- Director, Report Editing
- Kyndall Krist
- Senior Copy Editor
- Penelope Lin
- Director, Data Visualization
- Sarah Marzano
- Principal Analyst, Retail Media
- Evelyn Mitchell-Wolf
- Senior Analyst, Digital Advertising & Media
- Peter Newman
- Director, Forecasting
- Emma Noyes
- Oscar Orozco
- Director, Forecasting
- Matt Torpey
- Senior Chart Data Specialist
- Emman Velasco
- Chart Editor
- Zia Daniell Wigder
- Chief Content Officer
- Ali Young
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