Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Most employees using AI are saving less than half a workday per week
Article |
Mar 9, 2026
Shoppers hate paying for return shipping more than any other part of the process
Article |
Mar 6, 2026
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Article |
Mar 6, 2026
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Article |
Mar 6, 2026
Meta faces critical questions as AI spending and regulatory scrutiny intensify
Article |
Mar 6, 2026
J&J launches direct-to-consumer prescription drug site with lower cash prices
Article |
Mar 6, 2026
The health and fitness industry’s future is subscription-first, not hardware-led
Article |
Mar 6, 2026
Scam exposure on social platforms threatens brands
Article |
Mar 6, 2026
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
Article |
Mar 6, 2026
How payment providers should react to OpenAI’s Instant Checkout walkback
Article |
Mar 6, 2026
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Ad Spending Benchmarks: Q4 2024
Forecasts and Insights for Industry, Programmatic, B2B, Out-of-Home, Audio, and In-Game Advertising
Ad Spending Benchmarks: Q4 2024
Forecasts and Insights for Industry, Programmatic, B2B, Out-of-Home, Audio, and In-Game Advertising
more
Download
Table of Contents
Key Developments in Ad Spending
Media Gallery
About This Report
This is the second installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Table of Contents
Key Developments in Ad Spending
Media Gallery
Welcome to the Q4 2024 “Ad Spending Benchmarks.” This quarter, we take a look at the latest forecasts for industry, programmatic, B2B, out-of-home (OOH), audio, and in-game advertising. There’s a slide deck devoted to each topic that gives marketers the data they need to benchmark their own spending.
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
Click here to view our full forecast for US total media ad spending.
authors
Yoram Wurmser, Paul Verna
Contributors
- Rahul Chadha
- Donte Gibson
- Zach Goldner
- Forecasting Analyst
- Vladimir Hanzlik
- Executive Editor and SVP, Content
- Penelope Lin
- Director, Data Visualization
- Peter Newman
- Director, Forecasting
- Emma Noyes
- Graphic Designer, Data Visualization
- Oscar Orozco
- Director, Forecasting
- Naomi Rebuelta
- Copy Editor
- Shelleen Shum
- Senior Director, Forecasting
- Andrew Spink
- Forecasting Analyst
- Emman Velasco
- Chart Editor
- Zia Daniell Wigder
- Chief Content Officer
- Max Willens
- Ali Young
- Senior Copy Editor
Already have a subscription?Sign In
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Unlock Unlimited Insights with PRO+
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com
* Copyright © 2026
EMARKETER Inc. All Rights Reserved.