The news: Meta plans to let brands fully create and target ads using AI by the end of 2026.

• Companies could upload the products they want to market along with their budgets and have AI generate the entire ad, including visuals, video, and text, per The Wall Street Journal.
• The AI could also determine which individual users on Facebook and Instagram should be targeted and deliver different versions of the same ad to users based on factors like location.

Meta has extensive information on user behavior, which could help companies deliver hyperpersonalized ads based on age, video engagement, and other microdata.

“The basic end goal here is any business can come to us, say what their objective is…tell us how much they are willing to pay to achieve those results, and then we just deliver as many results as we can,” Meta CEO Mark Zuckerberg said.

Agency shakeup: These AI tools could disrupt business for creative agencies, which may suffer if Meta’s end-to-end offerings cut out the middleman for Facebook and Instagram marketing campaigns.