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About
Generative AI for Ad Targeting
What Are the Key Use Cases for Advertisers?
Unlocking the Power of GenAI
Our Guide to Prioritizing Use Cases in Each Industry
Given the central role of targeting in digital advertising, it’s no surprise that some of the key use cases of generative AI (genAI) help advertisers find the right audience, buy the right ad placements, and craft the best messages for the moment.
Key Question: What are the key use cases for genAI in ad targeting, and how should advertisers prioritize them?
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Key Stat: A survey of marketers worldwide found that 69% use, or plan to use, genAI for audience targeting, according to an SAS survey conducted by Coleman Parkes Research.
authors
Yoram Wurmser
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